If you are desperate and your life is at risk, they can literally strip you naked - just see how many unscrupulous people become rich during wars.
When you are in a medical emergency, and you need a treatment right there and right then - no time to shop around - why should an unregulated, shareholder value maximising business, not extract from you as much as you can afford?
In a free market, you'd also have choice via competition to drive that price down. Right now, hospitals can literally veto their competition by claiming "there isn't enough demand to justify another hospital in this area". So bing, no new hospital, no competition.
And of course, this assumes your provider is out to screw you at every turn. This turns out to not be the case for obvious reasons; your provider still wants your business in the future. In the case of a single hospital/provider (a la regulation) they've got your business no matter what.
Competition is a key force in markets, and regulation in the medical industry provides huge barriers to competition.
Not really though. Like, if I am having a heart attack the correct answer to "Which hospital do I go to?" is always going to be "The closest one equipped to handle it". Well technically the one I get can to the fastest that can handle it but you see my point.
This kind of choice via competition would work for things like optometrists and GPs (assuming you live in an area with more than one general practice) but just plain doesn't for emergencies.
An because it's so obvious, people will want to be prepared for it. By having insurance (real insurance, not the bizarre "health insurance" construct we have today), or subscribing to some service like you do for when you car breaks down etc.
I'm not sure what exactly would happen, but I'm certain it won't be that people will just never think about this until they all, one by one, have a medical emergency and have to unexpectedly pick a hospital on the spot.
Because if hospital B isn't my choice but I'm closer to it when the emergency happens I am going to hospital B
But that is not at all what I'm asking about. You clearly didn't read the post I commented on.
If my basement is flooding and I sound rich and dumb to the plumber I call, I might get quoted triple the price of one of his regular customers, sure.
But there won't be a Plumbing Benefit Manager company as a middle man that has a "negotiated special hourly $800 rate" with the plumber so I don't have to pay the "official $9340 rate".
That sort of complex plunder reeks of regulation to me. I can't imagine how it arises. Which is why I asked.
Gouging related to temporary situations is a laughable comparison.
The comparison isn't laughable at all.
Send out a flier in the Sunday newspaper and the margins on medicine will reduce to as close to zero as possible just like food.
I worked for a time in pharma and believe me direct to consumer was seen as a boon to profit margins, not a constraint.
Public transparent pricing that will drive consumers to pick and choose their health care providers would do great things for the ridiculous situation we are in.
But I never see ads for cheap drugs.
So I think you're talking about different things.
I'm sure this analysis[0] has plenty of critique waiting to pounce, but it's something to consider.
[0] https://www.peoplespolicyproject.org/2019/04/08/us-workers-a...
A less nuanced explanation is to agree that in an unregulated market, this type of excessive rent seeking would not exist. The old and sick would simply die in the streets. (Actually that's not quite fair since in an unregulated market we wouldn't have streets.)
Obamacare alone added 20,000 pages of regulations.