Dumb question: is this specific to the JavaScript system? How does it relate to using Nix for development?
https://github.com/zeit/now-builders/tree/master/packages
(These are just the default ones, you can add your own language using https://zeit.co/docs/v2/deployments/builders/developer-guide...)
Given what I read in this thread and their docs, it looks like they are still searching for a coherent solution to solve the "deploy my app" problem (from Docker with v1 to AWS lambda in v2), and they appear to be very vendor-specific with solving it.
The main goal seems to be to condense any action a developer might want to do into a single command.
It pretty much seems geared towards the JavaScript ecosystem.