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It seems to be part of a larger PR effort to appear socially acceptable and relatable in a post-Snowden world.

Now imagine being an angsty teenager looking for harry potter erotic fanfic and stumbling onto the NSA's director tumblr.

They 're onto us, you 'll think in a flash of paranoia. As if a swat team is in your house.

... for the reasons of national security, of course.