I looked at PatLive's FAQ and there's no contract required. You pay by Visa, MC, or AMEX. If you can use a reloadable card then they probably don't know who you are.
If it was a reloadable card, you can still figure it out with more effort. You threaten to sue them into oblivion as facilitating criminal actions, and you get them to get you on a real phone number with the scammer, and then you track them down that way. You just have to try harder.
A reporter could pursue this by getting a job with that firm and tracking backwards.