My full name is very common. I share it with an actor, a photographer, two designers, and one basketball player. Three of us have personal websites and one of us has a Wikipedia page.

I've adopted the alias "r3bl" to counter that, so that there's something easy to remember and somewhat unique that others could type into a search engine. ".com" was of course squatted, but as far as I could tell, it was pretty unique (with one "e" emitted and one "e" replaced with a 3 like a True Hacker). Now I share that alias with two esports teams and one Silicon Valley company that could afford to buy ".com" from the squatter. I appear anywhere from #1 result to not on the first page at all, depending on your location.