This is a very interesting perspective. Initally I felt the title was slightly degrading. After reading the article however I feel the title is fitting and less degrading. I like the idea of cultivating your own personal image as a way to increase your demand. I for one have a bad tendency to put off releasing code or writing about what I am working on. I've been meaning to change this. I plan on using this article as a kick to start working on this type or "personal branding". I created a HN account and posted this comment to jump start this inititive. Thanks.