"In January 2018, for example, Tesla’s Impression score — which asks US adults if they have an overall positive or negative impression of a particular brand — sat at 15. After a couple of discernible drops, the brand’s Impression score has decreased to nine, making it eight points lower than the present sector average (17)."
"At the beginning of the year, Tesla’s Reputation score — which gauges if people would feel either proud or embarrassed to work for a company — was 22, a couple points higher than the industry average. Today, however, Tesla’s score is 16, placing it a couple points below the automaker sector at large."
https://today.yougov.com/topics/automotive/articles-reports/...
Also, see the Q1 earnings results from earlier this week, which were awful.