Crisco was pretty popular at one point in the US but AFAIK it's receded quite a bit. I don't do a lot of baking but I don't really see it in recipes these days. And lard is still not in mainstream use at all.
I bought some lard at Safeway just last week. It can be had, but it's usually in the dustiest, lowest, most-hidden shelf in the baking aisle.
It's excellent for deep frying, and economical because it can be used over and over and the flavor only improves. (Unless you burn something.)