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"Fake it till you make it" means, sound like you're way more confident about what you're saying than you actually are, until you become the sort of person you're presenting yourself as. It's not people making up random shit, it's people making up totally plausible sounding shit.

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If the ones that are buying that shit don't know enough about how it works, it's not that difficult for a bullshitter to make the implausible sound plausible.

"Fake it tll you make it" was also a saying to counteract the impostor syndrome telling themselves that 'theyre worthless, cant do anything, know nothing, etc'

Bullshitters never really followed this. It's the Trump game. Keep talking, making stuff up, while moving faster in the direction you want. And it's too hard to keep up, so implicitly people believe portions of it.

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