Could that lead be maintained? It was a big jump from a BlackBerry to an original iPhone, but is there one from a Pixel 3 to an iPhone XS?
I wonder if Tesla should not have entered the mass market with the 3 and stuck with the S and X. Higher margins and lower CapEx there.
In 2013 Tesla won (by a wide margin) the Consumer Reports rating for the best infotainment system. It turned out that a lot of owners loved large, fast, responsive touch screens for viewing maps, navigation, controlling multimedia and vehicle settings.
You'd think that everybody in the car business would be elbowing one another to introduce a better, brighter, faster, more colorful and capable infotainment system, given a clear product market fit.
Yet the winner for that Consumer Reports award did not change in 2014, 2015, 2016, 2017 or 2018.