1. It's API-driven, so we can modify our DNS entries programmatically. You can't do that with DNS Made Easy. (They've been "planning to implement an API in the future" for a long time now.)
2. At our scale, it's exactly 1/4th the cost of DNS Made Easy. That'll be a nice chunk of change. Plus, like other AWS services, you only pay for the number of queries that you actually use.