We call it the "Twitter effect". Essentially people either see things on social media or app notifications before it happens. Kinda ruins it for some people.
We are working on sub-30 second latency in 4K w/ server side ad insertion, but it's hard work. Especially with encoding with DRM baked in.
For the FA Cup final I had two feeds, one the 4K BBC version, and one on SDI from Wembley. The goal went in, and I'd completely forgotten it by the time the 4K goal went in.
The trouble is, things like twitter, whatsapp etc, will work to the lowest latency, and for a football game that's about 50-600 nanoseconds to the earliest viewer. Twitter can push the message within a few seconds (or the VAR result or whatever)
Latency needs to be in the sub-10 second goal-glass range.
If you delay all your friends by 30s +-2s then that would probably be fine...
That changes the problem somewhat.