What's been your feeling on generalizing the idea to other products?

There's certainly value in being The Vidalia Man, having connections within the industry, and owning the domain. At the same time, the lessons you've learned (not to mention the platform you've built) could apply to just about any other niche agricultural product, such as ramps in the northeast, or southern flour.

How do those two tensions play against each other when it comes to deciding where on the spectrum between "I sell onions and only onions" and "I will become the next Amazon" to fall?