But using your framework of, "if everyone did this, how would this affect the business and others using the business," then I (and many others) are doing a lot of other unethical things. Ad blocking and card counting (in blackjack) clearly would be deemed unethical under this criteria, but here's a bunch of other more tangible examples.
There's a popular pastry place that has 50% off sales on Sunday afternoon because they are closing Monday so they sell the remaining stock at a significant discount before close. I only go there on Sunday afternoons, but if everyone did that, then the prices would go up for all.
Another thing I do is using the books, video games, movies, and streaming services offered by my library and never buy any real media. But if everyone did this, then bookstores, theaters, and streaming companies would go bankrupt.
The cashback was created as an incentive, you found a way to exploit the business model for personal gain in ways that can have an impact on others ability to enjoy the system while having a material impact on the provider of the service. Most in your position will say "but I am only a small piece of the cog" however, if a small minority starts to think the same way, it can have a real impact on a variety of things, including trust between parties.
Everyone tries to rationalize their actions, whether it is or becomes socially acceptable is another matter.
That is different from finding a way through the rules which is clearly unintended.
The service was intended to pay you significant sums to move money back and forth?
- If you have a credit card with decent cash back/rewards program. The interest rate is going to be higher. If you are carrying a balance month to month. You’re doing it wrong.
- If life happens and you do end up with a balance and your credit is decent, you should be able to get a no interest for x months, no interest balance transfer.
Credit Cards aren’t a life necessity. Homeowners insurance and car insurance are. Taking advantage of the rules as they exist is not unethical. Insurance fraud is both unethical and illegal.
Actually no, they pay for it directly out of transaction fees levied on sellers (which are usually around 3-5%). Some of that they take for themselves, and some they use for consumer rewards. It's a great way to make a lot of money and keep consumers incentivized to use them.
Economically, it's sort of like crappy product/service things licensed to prisons (like video telephones) that charge hefty fees to the inmates and their families, and give a significant portion of those fees back to the prisons. They're taking advantage of the incentives they can provide to the decision makers (prison administrators, or consumers in the case of credit cards) to overcharge the other party (inmates, or vendors), and make a lot of money in the process.