Apple has little motivation to fix durability issues. They've always been willing to prioritize elegance and form over durability anyway. This is a fine Italian motorcycle, not a Russian dirtbike, of course it has less tolerance for the user "using it wrong". Sure it would be nice if they made them more durable but that's just not the kind of product they are interested in making and it's working out well for them thus far. Part of owning a "premium" product is signaling that you can pay the associated costs that go with it so being not durable enough isn't as bad of a thing for a high end product like an iPhone or MBP.