So you think identity for 10B internet users should be centralized ? And then users would be able to login into other sites with this central identity provider ?
Outside of that, I believe that every nation would have to agree (hah!) on some naming or ID standard.
All of that said, I think it would make sense for small communities to have a master-master LDAP setup for all their web, chat, various apps, forums, etc. i.e. Keep things off facebook and google.