I’ve been a Prime customer since Prime launched. I loved it for a decade. It used to be an automatic reflex for me: need something? Type it in Amazon and click buy.
But now I don’t trust Amazon search results at all, and when I do purchase I only do it via direct product links from other sites I trust (like Wirecutter or the manufacturer’s site). Increasingly I buy direct from the brands websites.
I wanted to drop Prime this year. My wife argued we should keep it because the kids watch a lot of Prime Video. But we’ve already got Netflix, and with Disney launching their thing I think I’d rather buy that than stick with Prime any longer.
Not sure where Amazon is headed, and I wish the fate of AWS and Whole Foods weren’t at least somewhat tied up in the fate of Amazon’s retail operation.