Nice little text, but doesn't live up to the clickbait title sadly. Would have been more interesting if the author had tried to follow the spread of the meme across some selected media, personally I first saw the claim made by CNN, but I don't know if they were the first.

Still, there is some value in the article if it manage to calm down the hype without giving the incels a win. Lets hope the work Mervosh put in accomplish just that pays off!