> If you searched “wireless headphones” the top results are all knock off airpods and other suspect cheap Chinese made electronics with thousands of likely fake reviews.

But isn't it a feature of all on-line shopping? If you type a generic query like this, you'll always get generic garbage as results. If you want to buy quality items, you search directly for those items - by their exact name or SKU.

E-commerce storefronts are not useful for product discovery.