Ethics are necessarily a consensus-building endeavor. Your personal ethics only matter in-so-far as they intersect with others'. None of your examples are subject to that same constraint.
>Curation is not consensus. Exactly, and that's why I object to it being labeled a list of "ethical alternatives" with no explanation of the decision making process. The list is the artifact and has next-to-no value compared to the process they went through to come up with the list.
>If you think their definition is too broad or ill-defined, make another list with a more narrow one. Or provide constructive criticism that expresses why I think their list is lacking.
My specific concern is not that this list "isn't correct", it's that I believe the idea of slapping an "ethical" label on a product as a guide to users is antithetical to the goal of having users apply ethical considerations when deciding which software to use.