OK, but what I am saying is that even if individual identities _remain_ anonymous, there's still a serious problem with the acquisition of aggregate information about a population.
Users are pumping out their data en-masse and entities are buying it from the surveillance capitalism "apparatus" provided by Google and the like.
That might be just fine if these entities are just companies that want to sell us soap and pop-tarts, but now we're seeing that there are other not-so-agreeable entities who want this data and are able to use in ways that the populace would find repulsive, including being incompatible with what they think is democracy.
In other words, the scary part of surveillance capitalism is that we "lose as a whole", not as individuals.