I'm starting to sound like a broken record, but what's the "start-up" part of this. This looks and feels like another comparator, this time with micro-communities built around it. A neat spin on an old idea maybe, but I'm not sure what benefit I get from joining. I hail from a big time "rival" area - Boston. I do not like the Yankees. Seriously, I think it's coded in my being to not like them. But, what's in it for me? Is there a pain that your soothing? I'm not seeing the point. And yes, the inconsistent margins bother me. I'd fix that no matter what. Your menu, header and body should be a consistent width.