It's because most people are only associating it with gaming. And media outlets measure its success by checking if it is capturing the gaming market. But VR has applications beyond that.
I mean, there is a new art form that let you paint in mid air. How are artists not all over this?
https://www.youtube.com/watch?v=HUW49IKs1kE
A technology doesn't have to be something you spend time with everyday to be successful.