To get out of a list you have to walk off the beginning. In both cases there’s now a very small limit to the number of things you want in the screen because you’ll have to walk back or go clear through to get out. It reinforces having a scarcity of entries or too many subsections.

They should go back to using the menu button to escape out of a subsection. Make the subsection four or five elements wide and continuous scroll. But they keep doubling down on their poor use of real estate. Adding things like auto playing previews that some of us hate.

Hulu used to work like this, which is why I have such venom. My tv had the old UI on it, so I stopped using the Apple TV version for a year or two. But when I got the new TV I was stuck with the awful, and they’ve done basically nothing since.

Which categories you get are random, yes you can search for specific tags but that's a bit of a hassle and involves typing on a remote. What I'd really like would be both custom and sticky categories. Categories that will always be shown to me (simply by liking a category), and sticky custom categories by combining tags (like creating a action comedy category by combining the action and comedy tags and having that category always show up on my feed).

Netflix lacks personalization IMHO, because algorithms will never replace my actual taste. Let me tell you what I want you to show me.

Also, they should make a drill down search (minimize typing, please!). What I mean is a simply search menu with 5-10 major category types (genre, actor, director, tags) then being able to continue filtering by different categories on the fly.

Also, add a completely optional where I can see what my friends liked (with their permission ofc). That way I can, hassle free, get recommendations from people I trust.

You can even make public feeds! Famous movie critic public feed, etc.

So many possibilities to improve Netflix, I wouldn't even know where to start.