I'm glad you posted this because I felt the exact opposite (it's almost always good to have my assumptions questioned).
I wanted to read some info but I had to click, see a picture, and then see some small amount of text slowly appear. I closed the tab after seeing that on the first image -- to me it's basically as worthless as a video. I don't have the patience for that and feel that the NYT doesn't value my time. Clearly some people feel the opposite!
I would love to see some data on these experiments by the nyt: do they show greater revenue than ordinary articles?
However, infographics are nice if done well. This one is done well
https://www.nytimes.com/2018/12/16/world/asia/xinjiang-china...
Luckily, with reader mode I had access to the text, though the images were left to my imagination.