The worst thing that could happen to me is that I could have my Amazon account terminated. Everything physical on Amazon gets slapped with an additional $60-80 of taxes (even if the item itself is $10-$20), so I really don't use Amazon for anything else but its bookstore.
Books take months or years to write, and I want to award that behavior with whichever percentage of my $10 ends up in the author's pockets. Don't get me wrong, if I see a book I want to read on Humble Bundle on Kobo, I'll click on it first. But if I don't, I'll pick Amazon over Google Play Books, this Microsoft's one, or any other DRM-enabled store. Not because Amazon is in any way better than them, but because I know I can break the DRM effortlessly and reliably, while still pitching in something to the author. If that wasn't the case, I wouldn't look for a different store — I'd still be pirating.