Here is a surmised sequence of events:
CONGRESS: Zuck come testify in front of us
ZUCK: Crap! I am not comfortable with that
PUBLIC: Zuck looks like a fucking android/alien, also screw FB for messing up our PII
CONGRESS: You keep messing with privacy concerns of the public through ways and means we don't understand because we are dinosaurs, corrupt ones at that; how can we make money from you?
ZUCK: (to FB C-suite++ legal a-team); HOW THE HELL CAN YOU MAKE ME LOOK SO STUPID! Buy them ASAP
LEGAL-A-TEAM: (to the PUBLIC) "Zuck would like to make the internet more connected to our [ZUCK'S] vision of a more secure [FOR ZUCK] internet, which serves the needs [OF ZUCK's] users' privacy [CONTINUED ADDITION OF PII TO FB FOR THE PROFIT AND CONTROL OF FB AND NOW THROUGH THIS, EXTENDING TO TENTACLES IN THE .GOV]
(On todays episode of "Zuck learns from GoldmanSachs")