Um, you guys... the PR firm that uncovered this alleged plot is called - wait for it - “Vested”.
“Kim, president of the communications agency Vested (the reference is to the finance term, not the sleeveless layer), attempted to place an order for a client...”
Their website is www.fullyvested.com and their recruiting page is titled In-Vested. Get it? In Vested.
Scroll down the article to the satirical Instagram post with a new definition of “Divest” involving “guys named Chad.”
Announcing it yesterday would have made the prank too obvious.
Hats off to the creative director at Vested for pulling off a masterful stroke of guerilla marketing. Now they are on the radar of tons of finance firms who know that this firm “feels their pain,” so to speak. Well played on all fronts.