The internet and "tech giants" have given us the ability to put our thoughts out to a global audience, stay in touch with friends and family around the globe (for free). Take and store a near infinite number of photographs. Order a car to your front door and have the destination chosen before hand without having to negotiate with your driver...
Tech is awesome, life is good. Yes the East Coast old media companies hate that they've lost their gatekeeping power but plenty of us would see that as yet another benefit of tech empowerment.
The cost? You give up some privacy. Only no one cares about that. Most people don't have anything to hide from advertisers. Most of this personalization tech doesn't even work. I've literally never seen an ad so enticing that I've clicked on it.
Normal people love their technology and the "issues" outlined in this piece and the book it's discussing are those of the old money elite and their loss of power, not those of the masses who are more empowered by tech than ever before.