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No need to wonder, just read the article.

Spoiler: He only uses instagram.

He says specifically in the article that he is only resharing Instagram pictures.

> resharing Instagram pictures

He uses that fluffy language but "resharing" is not an Instagram feature. He wholesale steals images.

That's true, but this is actually normal behavior in the instagram world since it doesn't have the concept of share/retweet. So you screenshot or use some app (ie regram) that re-posts someone's content and credits the original user.

Instagram is full of multi-million follower accounts doing this, it's very much an accepted practice on the platform. If FB wanted to disincentivize this they would, but they haven't.

Look at @lmao or any other "meme account".

The article covers how he sources content in great detail.