It's insane to refer to this article as a fluff piece. It's a detailed, transparent, numerical, inside look at how a particular founder runs various aspects of her business.
It's one of the least fluffy pieces I've seen about a startup.
It's one of the least fluffy pieces I've seen about a startup.
See where she says "we're default alive" in an email to her company?
That means they were profitable back in 2016. I assume now with extra capital that might not be the case, but that's the re-invest in the growth strategy, a la Amazon (which is smart).