Apparently, McDonalds salads are not directly all that profitable for them. So why do they offer them as an menu option?!? Because there is often one member in the car that would veto going to McDonald's if they didn't have a salad as an alternative to a meat burger. E.g. if mom vetoes McDonalds, they would lose the 3 potential burger sales to the dad & 2 kids in the car. Scenarios like that makes the salad option (and veggie/meatless burgers) worth it for them.
EDIT ... found one source about this: https://www.businessinsider.com/how-mcdonalds-uses-anti-veto...
Seriously, go eat a McDonald's burger in Italy. The difference between that one and one in the US will shock you.
McDonald's is another one, my cousin once earned a "fry guy" pin where he cut and fried the most potatoes in a day. Yes, _cut_. None of that frozen garbage.
You can say McDonalds food is different from what it was. That's a fact. You can say McDonalds food is terrible. That's your opinion. But if I want a thin salty burger with cheese dissolved onto it on a suspiciously smooth bun... who are you to say McDonalds isn't the correct choice? You wouldn't prefer it? Ok. Don't eat it. But don't try to say it is objectively terrible.
Sometimes I like a steak that dissolves in my mouth in a burst of flavor. Sometimes I want one that can be chewed on and doesn't turn to mush. They're different experiences. Neither is objectively better than the other, no matter how many chefs are trying to sell me $70 steaks.
Also I'm glad I couldn't go a story about fast food without a comment about how <your fast food> is <highly processed unnatural garbage> and <America sucks> / <go European master-culture>.
The McDonald's burgers I had in Italy tasted just like the McDonald's burgers I remember McDonald's tasting like. I actively will not eat the current McDonald's burgers in the US--they have gotten that unpalatable to my taste.
Fortunately, in the US, I have plenty of options for burgers that are not McDonald's--unlike most of Europe.
So <nyah> to your European master race-baiting.
Come on... I know you might not like them, but I don't see how they "barely resemble the real thing."