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While I understand your point, I strongly disagree with the implication that individual actions are meaningless. People should not accept a "death by a thousand cuts" behavioral paradigm when it comes to moral decisions in the realm of consumption. Voting is a part of the situation, but voting is an individual choice just like purchasing decisions.

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The thing is, spontaneous order mostly doesn't happen. You need organized campaigns to make voting meaningful; if everyone votes for a different candidate you're not going to get anywhere and will usually lose to parties that are organized. The same is true in the market; individuals can't make good buying decisions about things that aren't visible without labeling by standards organizations or stores that set standards themselves.

While having popular support is essential, an organization is more than just the sum of individual actions and this is what leadership is about.

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