Indeed, especially when the primary purpose of the service is to be a platform for speech.
Hotels don't get to violate peoples rights just because they are private businesses.
Hm. I see some obvious holes in that line of thought.
I feel that the answer to “why is this advertising company so much more interested in selling ads than promoting free speech?” is more obvious than some give credit for, as is the answer to “why isn’t this massive for profit advertiser not on board with my narrow absolutist view on speech?!”
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I don't get out of my obligations as a public accommodation just because my hotel makes money by also having billboards on the property.