While I think that article does have a thought-provoking point, especially when it comes to certain classes of labels we can give ourselves, it's also true that a sense of identity is a basic human need and the identities we passively adopt over our lifetimes from both the society we live in and our own psychology often aren't a real choice given to us at all.
Maybe that goes without saying, but that last paragraph seems potentially reductive without qualifying it in that important way:
>But there is a step beyond thinking of yourself as x but tolerating y: not even to consider yourself an x. The more labels you have for yourself, the dumber they make you.
Most of us are going to inevitably be a healthy number of X's (the alternative is not really desirable, as many people along the borderline spectrum can attest to) so thinking of yourself as an X who is tolerant, accepting, and supportive of Y's is still always going to be inevitable and extremely necessary.