>> Gillette has historically called the shots in this razor war. It enjoys a huge worldwide sales advantage over Schick/Wilkinson Sword, which is now based in St Louis. With several lawsuits and countersuits constantly on the go, the companies can fairly be said truly to hate one another - especially since Gillette was unnerved in 2003 by Wilkinson Sword's brilliant and somewhat insolent introduction of the Quattro, a four-blade beast of a razor, which captured Gillette's jealously-guarded "most blades" title and has held on to it for the past three years.