From another W3W-criticism blog post (https://mwfrost.com/space-is-scalar.html):
“An addressing system is successful insofar as it enables us to execute the suite of cognitive tasks that constitute navigation. Associating a destination with its location on the earth is only one of these chores.
“If you have a powerful computer in your pocket, and you want to use your brain to remember and then use your voice or a text message to share a geographic location with someone else who also has a powerful pocket computer, what3words has got you covered. If you want to infer how far that location is from another location, or which roads might connect to it, you are out of luck. Building an addressing system is difficult, expensive work specifically because legitimate addresses embed so many levels of hierarchical categories and scalar proportions for us. Remembering coordinate locations is cognitively burdensome, but the signifiers retain some meaning relative to one another. You can tell the search and rescue team that you’ve twisted your ankle at ringleader.kilt.comedians, but as soon as you’ve moved 3 meters east, you’re at since.duplicates.backswing, and the technologically-enhanced mnemonic crutch has exhausted its usefulness. Augmenting one cognitive task in a manner that debilitates the constellation of surrounding faculties is not the right way to apply technology to our problems.”