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Comment by fixermark | Hacker News Reader

With respect, "anything that benefits corporations harms me" is a weird attitude.

AMP in email could, hypothetically, allow me to hit the "checkin to my flight" button for a Southwest flight directly from my confirmation email without having to bump over to their website. That's cool, convenient, and simplifies my life. It also benefits the corporation (their resource allocation is easier if they have a firm count of flyers) and it benefits Google (I'm more likely to use an email client that facilitates this).

The business world is full of win-wins, and this has the potential to be one of them.

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That’s theoretically possible now if not actually implemented already. AMP in the email isn’t going to automatically make this possible. The SWA devs and the Delta devs and the AA devs and the Alaska devs and the Northwest devs, ad naseum are all going to poorly implement their version just as poorly as their REST version (if they have one). The implementation mechanism isn’t really going to improve the experience. It will just be something different that is broken or slow.

> checkin to my flight button

You can do that in HTML email too. Newsletter have an "unsubscribe" button, calendar invites have a yes/no/maybe button.

Not without leaving the email UI, no.

Let me introduce you to Actions and Highlights, which do exactly this without leaving the email UI. AFAIK Gmail has the best (only?) support for them, but anyone could support them.

https://developers.google.com/gmail/markup/actions/actions-o...

It also allows for even more invasions of user privacy. We’re already tracked like tagged coyotes, so where does it stop? Obviously, not when users say so, because we can’t afford the lobbyists and lawyers that industry can.

So now we just have to lie back and think of profits?

What an incredibly bad example. Many airlines already include a link for a one click checkin. They already induce people to checkin (southwest for sure) with boarding priority based on checkin time.

You’ve perfectly summed up AMP for email with a use case that’s already been solved by a simpler technology that nobody has complained about.

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