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Who would be the right people to initiate a paradigm shift? Celebrities? Influencers?

I think the governments have to enforce an open standard which would allow intercompatibility between different social networks.

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Open standards are unenforceable. It's obvious what would happen: although the standard is 'open', most people would still continue to use exactly one provider. Perhaps it won't be facebook, and perhaps -- in the time it takes to recentralize -- there will be social media nirvana, but ultimately, the nature of the web means we will -- in the end -- see the emergence of a singular central player.

Sure, some die-hards would continue to use the smaller ones, but most people would sign up on the biggest.

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