Only the truly innovative can lose money by being landlords.
https://www.wsj.com/articles/weworks-ceo-makes-millions-as-l...
If the business fails, not only will he have no wealth from the company, you know sure as shit someone will come after him for these shady practices, putting him in extra trouble.
And this comment is worth looking at: https://news.ycombinator.com/item?id=19488219
That said, the basic mechanic has been the subject of substantial legislative tinkering in pretty much every common law jurisdiction in the world.