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Easy to say until you're running a service that's a target of said abuse. Do you have a better solution?

If you do, it'd be quickly adopted because no one likes adding unnecessary friction.

Invest in your content moderators and in tools to track and trace them. Very few firms seem to have any interest in how or why they are selected by abusers or in the dynamics of the abuse that takes place on their platform. People pointing out abuse are usually treated as an annoyance, when in fact they may have considerable knowledge about the bad actors exploiting the service.

A very low-cost approach suitable for a small firm would be that if someone is abusing your platform, you expose their account history.

What if it's not a content site? But abuse of "free" resources/trials?

Then you can adjust the meaning of my comment to encompass that. I'm not trying to describe all conceivable use cases.

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