I personally enjoyed having a Brooks Brothers, a Diesel, a Cole Haan, and a Tommy Bahama store all next to each other. Mix in some decent (though overpriced) restaurants, and it's altogether a nice place. I did have to be sure to route my wife around the Donald J. Pliner shop though.
I guess maybe it's just due to the inordinate amount of time I spent in Las Vegas, but I find it fairly easy to coexist peacefully with the materialist mindset, and simply take advantage of the perks while opting out of the pseudo-religion. You can like nice stuff without that defining you.