As much as I like to consider myself a pro-freedom, anti-censorship type of person, articles such as this one rarely fail to amuse me. As long as the system of payoffs stays unchanged, the end result is inevitably going to be the same, and if the decentralized web does change the system of payoffs, there might be no incentives to motivate development and adoption of such a d-web beyond a small number of technically adept people. How many times have there been calls and widespread memes to abandon Facebook [remember Diaspora?], and yet it's still there.
It's all not doom and gloom, but what society desperately needs is to stop producing/consuming pointless articles such as this one or idiocy like "We should break up Google and Amazon" [Oh yeah? Go ahead and break them up them, I'll watch. Will you be selling tickets?], and to start performing _real_ economic and game-theoretic analysis of possible alternatives.