Elite colleges aren't worth it if you want to live an average life. If you want to be a 9-5 corporate desk jockey, then going to an elite college probably doesn't matter.
If you want to excel - a prominent businessman, politician, journalist, scientist, etc, then going to an elite college is most definitely an asset.
I find it strange how the elites are telling the masses elite colleges isn't worth it. I bet they don't tell their own children that. But that's understanable. Why would they want more competition to power for their own children.