Repeatedly fail to execute? They've successfully rolled out several wildly popular fully electric cars. They've succeeded in making electric cars cool.
> And why should Tesla get the credit for making green cars a thing? True credit belongs to Toyota for introducing the Prius 2 decades ago when gas was king and getting consumers to see alternative engines as viable options, and to California for its green vehicles incentives for making possible the financial structure that has kept Tesla alive.
Toyota succeeded on one side of the equation: Creating the first commercially successful eco-car. Tesla succeeded in making them cool, and appealing to people who like cars. You need both of these things if you want to actually replace gas-powered cars.