> Avoid ad-blockers - My goal with analytics is to learn how people use my site so I can improve it and serve them better. I'm not using ad-tech so there's there's no point in getting blocked by 25% of visitors with an ad-blocker. That means doing 1st-party analytics, without using a 3rd-party tracking snippet—even self-hosted!*
> *Some ad-blockers already block self-hosted Matamo/Piwik tracking snippets.