I find it has 80% of the features GA has, it's GPL v3+ and only takes a few minutes to setup.
I find it has 80% of the features GA has, it's GPL v3+ and only takes a few minutes to setup.
> Avoid ad-blockers - My goal with analytics is to learn how people use my site so I can improve it and serve them better. I'm not using ad-tech so there's there's no point in getting blocked by 25% of visitors with an ad-blocker. That means doing 1st-party analytics, without using a 3rd-party tracking snippet—even self-hosted!*
> *Some ad-blockers already block self-hosted Matamo/Piwik tracking snippets.
Part of respecting user privacy is accepting the fact my tracking scripts will be blocked by most privacy extensions.
I feel Matomo does privacy correctly. By default it continues to use the well known piwik.js filename that extensions block and also respects the DNT (do not track) signal from browsers.
What users DO want to be tracked????
Thankfully analytics can be blocked if someone so desires.
It's not that some of his users want to be tracked and some don't, it's more that some are aware of how to ask to not be tracked and some aren't aware.
The beauty of Matomo is that you can configure it to read the data from the server logs. No need for me to bother with adblockers, tracking scripts, and how it all affects my website performance.
The usual trap. That's why we have managed DBs.