It's not a cheap shot, it was reality, especially in B2B contexts, that if your new, clearly German, company was a foreign limited instead one of the native ones that was seen as problematic by some customers (obviously depending on the field etc. too)

And again, the rates of German Ltds. have gone down massively with the creation of the UG, so clearly that policy correction is working and not seen as overly onerous. (although lots of small companies also operate as unlimited companies)