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ok but you are all talking about the users. facebook platform is free to use for developers

as for the advertisers, i doubt they 'll be charged for impressions that didn't happen

But for someone who runs a business that relies on Instagram for marketing, and pays for advertising on that platform, it's a bit scary when the whole thing is down. Obviously this was only temporary this morning, and sure, no charges while down, but doesn't do me much good...

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