So would it be similar if Spotify created some of the media that it put on its own platform?
For example if it just bought two podcast companies?
For example if it just bought two podcast companies?
That situation would be more comparable to Netflix since you're just paying a bundled subscription and you're getting 3rd-party work as well as Netflix originals. While openness would be awesome to have, they don't really have any obligation to provide it.
Of course it's not exactly like Netflix since you can self-publish onto Spotify so there's wrinkles. But my point is that it's a lot different than operating a buying/selling marketplace.
But they are doing some things the same as netflix, in that they are also creating exclusive podcasts to drive traffic to their platform.
It is. They do a lot of product placement (https://www.whats-on-netflix.com/news/is-product-placement-g...).
They also don't have to pay others for views, though I expect that to be less of a motivation.